Career Coaching for Experienced Professionals Ready for a Meaningful Career Shift

 

The hardest part of a career change isn’t updating your resume. It’s figuring out what you actually want when you’re a high achiever who’s too burned out to think clearly. That’s where we start. Not with job boards or LinkedIn, but with you. What lights you up, what drains you, and what a career that finally feels right could actually look like.

(Even if you’re not sure what’s next in your career)

You have spent a lot of time thinking about what to do next

Weighing options. Going back and forth. Waiting for clarity.

And in the meantime, you have gotten really good at explaining why you are still where you are.

It makes sense. You do not want to make the wrong move.

So you try to make progress in safer ways.

Updating your resume again.
Thinking about refreshing your LinkedIn profile you haven’t touched in months.
Scrolling through jobs, telling yourself you will apply, but then you do not.
Maybe even rehearsing interview answers you dread saying out loud.

Telling yourself you are doing something while still feeling just as stuck.

Underneath it all, you are stuck in the same loop

Doubt. Overthinking. Fear of taking a real step forward.


You have spent a lot of time thinking about what to do next

Weighing options. Going back and forth. Waiting for clarity.

And in the meantime, you have gotten really good at explaining why you are still where you are.

It makes sense. You do not want to make the wrong move.

So you try to make progress in safer ways.

Updating your resume again.
Thinking about refreshing your LinkedIn profile you haven’t touched in months.
Scrolling through jobs, telling yourself you will apply, but then you do not.
Maybe even rehearsing interview answers you dread saying out loud.

Telling yourself you are doing something while still feeling just as stuck.

Underneath it all, you are stuck in the same loop

Doubt. Overthinking. Fear of taking a real step forward.


You are in analysis paralysis

You are not stuck because you do not know what to do.

You are stuck because moving forward feels uncomfortable.

So uncomfortable that you’d rather think some more to try and logically solve your problems.
But here’s the issue: clarity doesn’t come from thinking. It comes from moving.

And that is hard to do alone

Left to yourself, it is easy to second guess, overanalyze, and stay right where you are, especially if you are feeling stuck in your career.

That is where I come in.

Coaching helps you take action before you feel ready, so you can build clarity through doing, not just thinking.

Here is what working together actually looks like.


What You Get

To be clear, this is a one to one career coaching relationship. Not a generic program or a one size fits all plan.

It is just you and me.

If you are looking for someone to hand you the “perfect” career path or tell you exactly what to do step by step, this is not that.

My approach is highly personalized. We meet regularly to get you out of your head and into action.

In between sessions, you have my support, accountability, and space to process what is coming up as you move forward.

We break things into clear, achievable steps so you are not overwhelmed, and build a structure that helps you follow through consistently.


My coaching style is not for everyone

I am warm and supportive. I create a space where you can show up fully, with your fears, doubts, and hopes.

And I will challenge you.

As we uncover what is keeping you stuck, I will hold you accountable to take action and do the work that creates real, lasting change.

I am honest and direct. I will not let you hide in overthinking or avoidance.

If you are ready for real change and willing to do things differently, we will work well together.


Here is what clients experience through this work

I know how hard it is to feel stuck in your career, and how much faster things shift with the right support.

As a career coach, I have helped clients:

  • Land jobs they are excited about, sometimes in as little as two weeks
  • Create resumes that actually get interviews
  • Get clear after feeling stuck for years
  • Set boundaries in toxic work environments and actually hold them
  • Start businesses they have been thinking about for years
  • Create more balance in their everyday life without burning everything down
  • Finally send the email they had been overthinking for weeks
  • Have the honest conversation they kept avoiding and feel relief on the other side

And most importantly, they walk away feeling lighter, clearer, and more confident.


Here is what starts to shift for you when you show up and do the work

Clarity that comes from movement, not just thinking
Instead of spinning in possibilities, you start taking meaningful steps that create real direction. This can look like having conversations with people in fields that interest you, exploring new paths, and building simple practices that bring balance back into your life.


Real support, honest reflection, and aligned action
A space where you feel supported and gently challenged so you do not stay stuck in the same patterns. When overwhelm shows up, you are supported to move through it instead of getting stuck in it.


Confidence in your decisions
So you are not constantly second guessing yourself or waiting for certainty before you act. Confidence builds through action, starting with small steps that create momentum and clarity over time.


A career and life that feel like yours
Not just something that looks good on paper, but something that feels aligned, fulfilling, and sustainable. This could look like exploring a side business, shifting into a more aligned field, or reshaping your current role to better support your energy and well being.


I wasn’t sure what to expect, but knew that I had been stuck like a broken record for years. Joyna has guided me through a transformation.  She is highly skilled and has immense ability to apply this practice in guiding me to new ways of viewing situations, reframing my view of the path ahead for my career and my life.         

“Working with Joyna was truly transformational.

With her support, I manifested my dream job-one that nurtures my passions, provides work-life balance, & surrounds me with an incredible team.”

Hi, I’m Joyna Heinz.

I know what it feels like to look like everything’s “fine”… and still feel completely stuck.

I had a stable job and a good life on paper.
And yet, I felt anxious, frustrated, and disconnected.

I kept thinking I should be happy.
But I wasn’t.

So I did something that didn’t make logical sense at the time.
I stopped.

I quit my job, ended my relationship, and gave myself space to figure out what I actually wanted.
And honestly, it was really hard.

I was a mess.
I had no clarity. And I didn’t know how to move forward.
For a while, I felt completely lost.

I fell into a depression that lasted a couple of years.
There were many moments where it felt like I was doing it all on my own.

And slowly, through support, self-work, and taking small steps forward,
I started to find my way.

You can read my full story here.

What Clients Are Saying

These are the kinds of shifts people experience when they stop trying to figure it out alone.

You can read more client testimonials and reviews here.

Tap on any story to read more.

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Jen Mendes
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Joyna is an awesome job coach! Besides her warm, sunny, and supportive demeanor, she has a very effective way of breaking down what feels like daunting steps into much more manageable smaller tasks. She has helped bolster my confidence and keeps me moving in the right direction so I can land my dream job. I highly recommend Joyna!
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Carmen Pereira
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So much has changed in the last year since I started working with Joyna! When I started working with her, I was in a very deep rut and controlled by my anxieties and low moods. But Joyna has been the steady friend that has helped me to learn to love myself, take better care of myself, and see my future in a more positive light. Things are beginning to open up for me now, and I feel more excited and hopeful about my future than I ever have before, thanks to my coaching work with Joyna. Know that with coaching, you have to meet the coach half way by taking action and steps, but if you are ready to make a positive change in your life, Joyna is a great guide to have with you! She brings many skills to the table, but the ones I want to highlight here are her kind and caring nature, sense of humor, and flexible approach to working with her clients - taking in their ideas as well as offering her own. If you give her a call, I am certain you won't regret it!
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Elly Grogan
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Joyna has been absolutely fantastic to work with as I launch my own business. She has a wealth of resources and tools to help with whatever it is that you are addressing in your life and I found that I came away from each session energized with new ideas to further my career and align my life more deeply with my values. She has been an invaluable help to me over the past six months we've worked together and I highly recommend Joyna to help you achieve your personal and professional goals!
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Emily Anaya
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Joyna is such a joy to work with. During our time together, I have learned so much about myself and how to navigate through professional and personal challenges. Joyna brings her full self to every meeting--even in virtual meetings, her warmth and caring nature shine through. In the first six months of working with her, I can honestly say that I trust her completely and that I know she has my best interests at heart. She has a true talent of listening to your issues and then using exercises to reframe and guide you to a point of transformation. I am looking forward to continue working with Joyna for as long as I can. Can't recommend her enough!
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Tiny Torrez
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Joyna is the true definition of JOY and radiates positivity! I started working with Joyna in early 2020, and not only has she been a phenomenal career coach but a mentor. Joyna is a true professional who possesses grace and exemplifies openness and compassion. In all the coaching sessions I've had with Joyna, she has guided me step by step according to my comfort level. I've benefitted from every single session, always coming from every session feeling at ease, inspired and confident; she has helped me create my definition of success and envision a realistic and healthy future. Joyna's creativity and guidance is endless; every exercise she guides me through is tailored to my learning style, situation, and need- she always has the perfect practice/exercise at the right time. I am sure everyone would benefit greatly from having a life and career coach like Joyna, who brings sunshine, laughter, guidance, clarity, mentorship to your personal and professional life! Joyna deserves a million gold stars, and is worth her weight in gold. Oh, and let me not forget to tell you about Joyna's fantastic newsletters, they are filled with wisdom, laughter, tips and tool that you can apply to your personal and professional life.
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Olivia Wilson
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Joyna is a phenomenal coach who has inspired and guided me to feel more confident in my personal and professional goals and vision, and, because of her support, I've found lots of opportunities for growth and development! Throughout the coaching sessions, Joyna was professional, intuitive, curious, progressive, and supportive. She was fully present for each meeting, prepared with thoughtful questions and an open mind. I found our coaching to be a terrific blend of left-brain right-brain work, many of the tools and exercises I continue to go back to for continued support and reflection. Her guidance not only helped me see myself outside of my personal view but helped me get to the heart of what empowers me.
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Brenda Beal
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Joyna's coaching is the best investment for self care I have ever had from an employer. I feel lucky to learn, get personal insight and have fun while developing long lasting life skills. Getting to know my strength and understanding where my "weaknesses" stem from and how to overcome them has changed how I approach life and it has proven to augment the development of how to better approach challenges. I'm loving this! Anyone who is open to developing their personal approach to life's challenges can not go wrong with Joyna. She is amazing and I am blessed to get this opportunity.
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Leena Murgai
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I have been working with Joyna for eight months and can say that we have (unexpectedly) touched on all aspects of life. She is the attentive ear and caring voice that everyone could benefit from, but not everyone is lucky enough to have when they need. I originally went to her for support after a difficult life event but since then she has become someone I can count on to to listen and help me work through anything that I'm struggling with, big or small. Whatever it is, I know that talking to Joyna will be a step in the right direction. She's full of great questions and has a knack of shining a light over the good ideas I had unwittingly discarded. She's great at following up on the things we discuss with useful information. She keeps me motivated and accountable, for the self imposed deadlines, yoga I know I need, any goal really. Joyna is on my team, helping me figure out the best way forward. I'm grateful to have found her.
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Ann Butterfield
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Joyna is the best life and business coach I’ve ever worked with, and the results have been beyond what I hoped for. Upon our first meeting, I knew that there was a wealth of expertise and coaching strategies behind her calm, nurturing manner. And, indeed, my work with Joyna has resulted in more effective leadership, better time management, greater work life/personal life balance, clear intention and more joy, all of which help me build a stronger team for our organization. And, beyond our individual coaching, Joyna has provided breakthrough team-building workshops which have helped our staff re-connect after 18 months of working remotely.
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Kara profile picture
Kara
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I wasn't sure what to expect, but knew that I had been stuck like a broken record for years. Joyna has guided me through a transformation. She is highly skilled and has immense ability to apply this practice in guiding me to new ways of viewing situations, reframing my view of the path ahead for my career and my life. Things that were insurmountable feel erased, choices that were at odds are now in concert, and scary "caves" to get lost in now have clear and joyful paths through.

Hi, I’m Joyna Heinz

I know what it feels like to look like everything is fine and still feel completely stuck in your career

I had a stable job and a good life on paper.
And yet, I felt anxious, frustrated, and disconnected.

I kept thinking I should be happy.
But I wasn’t.

So I did something that didn’t make logical sense at the time.
I stopped.

I quit my job, ended my relationship, and gave myself space to figure out what I actually wanted.
And honestly, it was really hard.

I was a mess.
I had no clarity. And I didn’t know how to move forward.
For a while, I felt completely lost.

I fell into a depression that lasted a couple of years.
There were many moments where it felt like I was doing it all on my own.

And slowly, through support, self-work, and taking small steps forward,
I started to find my way.

That experience changed everything for me.

Two Ways We Can Work Together

3-Month Package (Most Clients Start Here)

For building clarity and getting into motion.
Investment: $750/month

This is a great option if the outcome you want includes:

  • An accountability system that keeps you on track
  • Greater clarity and confidence in your direction
  • A refined resume and updated LinkedIn profile
  • Consistent action steps to keep you moving forward
  • Momentum in your job search-potentially even interviews in fields you’re excited about

We’ll focus on getting you clear on what you want, creating a plan that feels aligned, and supporting you as you take action while navigating the emotional ups and downs that naturally come with change.

6-Month Package (Best for long-term goals)

For deeper change, follow-through, & lasting results.
Investment: $700/month

This option allows for more exploration and offers the following outcomes:

  • Real movement in your career, whether that’s landing a new role, shifting your current one, or creating something new
  • Strong, authentic communication in resumes, LinkedIn, & interviews
  • Creating daily routines to build healthy habits in all areas of life
  • A stronger sense of trust in yourself and your decisions
  • A career path that feels aligned with your values

Over six months, we go beyond just getting clear and taking action. We work through the patterns, fears, and habits that have been keeping you stuck, while building real momentum toward a career and life that feel aligned.

The Investment

Coaching with me isn’t the cheapest option out there, and it’s not meant to be.

Because real change, the kind where you feel clear, confident, and actually move forward in your life, requires commitment.

At the same time, staying stuck has a cost, too.

The months (or years) of overthinking.
The energy spent in a job that doesn’t fulfill you.
The opportunities you don’t take because you’re not sure what direction to go.

That adds up.

My coaching is $700–$750 per month, depending on the level of support.

And what you’re investing in isn’t just our time together,
It’s having someone in your corner to help you:

  • Get clear on what you actually want
  • Take action instead of staying stuck in your head
  • Build confidence in your decisions
  • Create real momentum in your career and life

Most of my clients don’t just walk away with a plan; they walk away with clarity, confidence, and the ability to keep moving forward on their own.

And that’s something that continues to pay off long after our work together ends.

“The results have been beyond what I hoped for.

My work with Joyna has resulted in more effective leadership, better time management, greater work life/personal life balance, clear intention and more joy.”

Here’s How We Get Started

We’ll talk about where you are, what’s feeling stuck, and what you want moving forward.
From there, we’ll see how working together could look
and whether a 3- or 6-month package makes the most sense for you.

“Joyna has been fantastic to work with as I launch my own business.

I came away from each session energized with new ideas to further my career and align my life more deeply with my values.”

“Joyna has been fantastic to work with as I launch my own business.

I came away from each session energized with new ideas to further my career and align my life more deeply with my values.”

✔︎  Who this is for

This is a good fit if…

  • You’re feeling stuck or unclear in your career and ready for support to move forward with more direction.
  • You’re open to reflection, honest conversation, and trying new approaches, even if it feels a little uncomfortable at first.
  • You’re ready to take consistent action between sessions, not just gain insight during them.
  • You want accountability and structure to help you follow through on the changes you say you want to make.
  • You’re willing to invest time, energy, and resources into creating real, lasting change for yourself.

✘ Who this is not for

This may not be the right fit if…

  • You want to talk through challenges, but aren’t ready to take consistent action yet.
  • You’re looking for quick answers or free advice, rather than a structured coaching process.
  • You’re waiting for the “perfect time” instead of actively creating change now.
  • You’re seeking coaching for someone else who isn’t choosing it for themselves.

“I had been stuck like a broken record for years.

Joyna has guided me through a transformation. She is highly skilled and has immense ability to apply this practice in guiding me to new ways of viewing situations, reframing my view of the path ahead for my career and my life.”

I wasn’t sure what to expect, but knew that I had been stuck like a broken record for years. Joyna has guided me through a transformation.  She is highly skilled and has immense ability to apply this practice in guiding me to new ways of viewing situations, reframing my view of the path ahead for my career and my life.         

Frequently Asked Questions

I’m not sure what I want to do next. Can this still help?

That’s completely okay. Honestly, that’s where most people start.

You don’t need to have it all figured out before we begin. And you don’t have to take huge leaps right away.  We figure this out together, one step at a time, so you can start moving forward in a way that actually feels right for you.

How long are the coaching sessions?

We meet on Zoom, and there are two options depending on what feels like the best fit for you.

Weekly 45-minute sessions help build momentum and keep you moving forward.
Or we can meet twice a month for 90 minutes, which allows more space to go deeper.

Most clients prefer weekly sessions, especially when they’re ready to get out of their head and into action.

Can I pause coaching for travel or something unexpected?

Yes, life happens. If something comes up, we can pause and adjust your schedule so you don’t lose your time or feel like you’re falling behind.

What happens after my package ends if I still need support?

If it feels helpful to keep going, we can shift into a flexible month-to-month rhythm. Many clients choose this to stay supported as they move into their next phase.

Others prefer to ease out more gradually, moving from weekly sessions to twice a month, then once a month, and eventually fully on their own.

Do you offer guarantees or refunds?

Because this work is personal and depends on your participation, I don’t offer guarantees or refunds.

What I can promise is that I’ll show up fully to support you. And when you do the same, this work can create real, meaningful change.

In the 8 years I’ve been coaching, I haven’t had any refund requests, and you can get a sense of what this work looks like through my client testimonials and reviews.

I’m scared to invest in this. What if it doesn’t work?

That’s a very real and valid concern. This work is an investment—not just financially, but in your time and energy.

I’ve had moments where I invested in myself before I felt fully ready. It was uncomfortable, but I knew that staying where I was wouldn’t create change.

I can’t promise specific outcomes, but I can promise that I’ll meet you fully in the process. And when you do the same, things tend to shift much faster than trying to figure it out on your own.

If you’re still feeling unsure, that’s okay. The best next step is simply to have a conversation.

You don’t need to figure this out alone.
You just need a place to start.